Are you on a budget but still want a designer gown for your wedding?

Do you love internet prices but want the security & service offered to an It’s Bliss Bride?

Are you having a 'whirlwind' wedding and need the dress of your dreams quickly?


Do you just LOVE a bargain?

Your feedback is loud and clear ladies, you love our stores, you love our customer service, you love our advice and support, you really do want to be an It’s Bliss Bride –but times are hard and you need help to afford the dress of your dreams.

As one of the largest bridal gown companies in the region we have listened to your feedback and turned our Mexborough store into a one-stop bridal outlet – giving you the opportunity to buy stunning bridal gowns and accessories at up to 75% below RRP all year round.

At It’s Bliss Bridal Outlet you can buy with confidence and pay internet prices for genuine designer dresses and accessories. We can guarantee you pay the best price possible, while not compromising on great quality and service.

The vast majority of the 200+ bridal gowns in our outlet store are priced between £150 and £899 and the dress you try is the dress you buy! However, alongside all that we have a small collection of gowns at fantastic prices that can be ordered in alternative sizes and colours so the choice is amazing.

We also have bridesmaids' dresses, flower girls, tiaras, shoes and ex-hire menswear to buy – and offer a choosing and measuring service for our Doncaster Menswear department.

Our Bridal Outlet specializes in bridal gowns from designers' previous seasons as well as shop and press samples, cancelled orders, showroom originals and discontinued styles. All of the gowns are created in top quality fabrics but you pay up to 75% less than the retail price. Our outlet wedding dresses typically cost between £150 and £899- an enormous saving on their original prices of £700 to £2500.

At the It’s Bliss Bridal Outlet, our aim is to help every bride-to-be who walks through our door to find their ideal wedding dress. We are friendly, enthusiastic and approachable - in fact, we will encourage you to view and try on as many dresses as you like.

With new stock arriving regularly and ENORMOUS savings to be made, why not visit us today & find the dress of your dreams for less?!

See you soon!



TUES 9.30-4PM
WED 9.30-4PM
THURS 9.30-4PM
FRI 9.30-4PM
SAT 9.30-4PM


Frequently Asked Questions

Why should I buy from It’s Bliss Bridal Outlet?

Buying from us has many advantages and ensures you have peace of mind on your designer dress purchase.

o We offer up to 75 % off RRP

o We only sell genuine designer bridal gowns

o We have over 25 years experience in the bridal industry we are a name you can trust

o We treat all our customers the same no matter what your budget.

o We have well trained friendly staff waiting to help and advise you

o We offer payment terms

o We have a full In house alterations service available (charges apply)

o Many gowns can be taken the same day or can be stored free of charge for up to 3 months after the date you purchased your gown.

o Your gown will be steamed and prepared perfectly for your collection and come in free Bridal Carrier or we can pack the gown for you in a special carrying box if you are travelling abroad ( extra charges apply)

o We will be there every step of the way

Where do our wedding gowns come from?

Many of our wedding gowns are brand new and some have previously been samples within our stores a small number have been used in photo shoots or on catwalks and therefore have been further discounted. None of our dresses are seconds or second hand and the many come direct from designers and manufacturers who have excess stock due to discontinuation, cancelled orders, unused samples and one-off designs. Each dress in our outlet is of the highest quality, so be assured that the price will not reflect on the standard of your beautiful wedding dress!

I have never looked at a bridal gown before - is this a good place to start?

If you are looking to buy a gown then yes it is an excellent place to choose from an extensive selection of gowns. However, if you are hoping to browse and look for ideas, we recommend you go to a department store or and then come to us when you have a clearer idea of what you are looking for.

Do you carry a full range in all sizes?

We will have gowns from size 6 to 32 however the majority of gowns will mirror UK sales trends with the majority being 12 to 16 but stock changes regularly so it’s always an idea to call us and ask what we have available in your size range .

What if I lose or gain weight once I have chosen my gown? 

we will recommend the best size of gown for you on the day and we have an in house seamstress who can advise you on alterations and prices

How do I pay for my Gown?

There are a range of options, you can pay and take your gown if you wish or you can choose to pay a deposit and then pay in instalments. You must be aware that when we take a gown off the shop floor with a deposit it has been removed from sale so you are asked to sign to confirm that you will pay in full – no refunds or cancellations are accepted

If some of the gowns have been tried on how can I be sure it’s perfect?

All of the gowns in our outlet have be thoroughly checked before putting on the rail to ensure they are of the highest quality however some have may be reduced further as they have minor imperfections . You will be asked to check the gown properly before agreeing to purchase as no refund or exchanges are available.

What about bridesmaids dresses?


All the bridesmaids in the outlet are end of rage, cancelled orders, one of samples so cannot be ordered in different colours or sizes, however with process from £65 for adults and £49 for flower girls that are perfect if you have one or two bridesmaids or fancy being bang on trend and having complimentary colours rather than all the same.