Choosing your wedding dress is something that many girls dream of from being little! Well now it’s here, the moment you have been waiting for and all the excitement is usually tinged with a few nerves of what to expect, what happens next and "how can I choose my perfect dress?"....

Well you’ve come to the right place: having over 350 wedding gowns across our 2 stores in Doncaster and Mexborough, It’s Bliss is one of the largest wedding gown suppliers in South Yorkshire. There’s something to suit all budgets, tastes and sizes, from simple elegance to designer sophistication and everything in between.


As it can sometimes take up to 6 months for your gown to arrive it’s very important that we make sure it will come in time for your big day!  So you need to allow plenty of time before your big day to start looking, and order around a year before your wedding (we know it seems ages away but trust us in wedding terms it’s just around the corner - eek!).

We also have a range of "Here and Now" gown. All of these gowns are brand new, finest quality and are priced well below the recommended retail price! The difference with these wedding dresses is that 'the one you see is the one you buy' but don’t panic if they don’t fit - bridal gowns are designed to be easily altered by a competent seamstress so if the gowns needs some work to make it fit your figure perfectly, just ask and we will be able to advise. Alternatively we offer a full seamstress service should you wish to have any alterations done in-house.

While we believe that the sheer choice we have available is undoubtedly a selling point, the emphasis on value for money is also very important to us and the other key factor when you visit us is customer service. We pride ourselves on offering a superb service – don’t take our word for it, while you're having a browse today have a look at our "Real Life Brides" section, or pop over to Facebook and check out our reviews.

You might think we are mad but we don’t believe our job is to sell you a wedding dress – a wedding dress is not something that should be a hard sell. Our job is to sell an experience, the experience of choosing your perfect wedding dress! So we like to think we’re a little different here at It's Bliss: we pride ourselves on offering fantastic customer service experience with an expert knowledge. We have helped around 14,000 brides ‘Say Yes to the Dress’ and it’s not about selling wedding dresses for us, it’s about helping you feel a million dollars in the dress of your dreams!